Mothers’ Endowment campaign

The Mothers’ Endowment campaign to honor mothers by establishing an endowment fund at a value of AED 1 billion to support education globally, was launched by His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, following a tradition of announcing charity and humanitarian initiatives coinciding with the holy month of Ramadan.
The campaign, launched under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives, aims to honour mothers, and solidify the country’s leading humanitarian role.
The Mothers’ Endowment campaign aims to raise AED 1 billion to help empower underprivileged populations around the world, support their education and drive their contribution to their communities.
The campaign is an extension of previous charity and humanitarian campaigns launched in Ramadan.


The Mothers’ Endowment campaign is inspired by the vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, for sustainable charity and humanitarian work within a comprehensive institutional framework, as well as the vital role of education to enhance quality of life and drive development. This is achieved by building modern, fully equipped education facilities and training education staff.


The Mothers’ Endowment campaign reflects the UAE’s strategy for charity and humanitarian efforts, and its leadership’s established belief that human development and community empowerment constitute the path towards positive change that benefits humanity. The campaign also reflects the UAE’s vision for sustainable charity work and its role in empowering individuals, which ultimately contributes to building and advancing communities, while ensuring the sustainability and wider reach of giving.
The Mothers’ Endowment campaign embodies the UAE’s realistic conviction that the hopes and aspirations of underprivileged populations must be addressed in ways that go beyond meeting the traditional basic needs of food, shelter and medicine, to encompass education as a need of equal importance; a key pillar of a community’s stability and a guaranteed investment in the future.


- To honour mothers, by allowing people to donate in their names to the Mothers’ Endowment.
- To sustainably support underprivileged communities and individuals by supporting education, which offers them a sustainable chance to enhance their quality of life, improve stability and prepare them for the current and future job market.
- To promote the values of honouring parents, kindness, compassion and solidarity between community members.
- To further establish the noble values for which the UAE is known, including giving, generosity, human solidarity and the active participation in charity drives.
- To advance the concept of charity endowment by focusing on the empowerment of underprivileged communities and individuals through education and skill-building.
- To create a widespread social movement to support the Mothers’ Endowment campaign and contribute to its objective of providing education to millions around the world.