1. What is the purpose of the Mothers' Endowment campaign?

The Mothers’ Endowment campaign, launched under the umbrella of Mohammed bin Rashid Al Maktoum Global Initiatives (MBRGI) aims to honour mothers in the UAE, and establish an endowment fund at a value of AED 1 billion, to support education around the world.
It also aims to advance the concept of charity endowments by focusing on the empowerment of underprivileged communities and individuals through education and skill-building, as well as create a widespread social movement to support the campaign’s objective of providing education to millions around the world.

2. Who can contribute to the Mothers' Endowment campaign?

Institutions, businesses, businessmen and individuals across all segments of the society are invited to contribute to the Mothers’ Endowment campaign, which accepts donations of as little as AED 1. This allows wider participation in this sustainable act of generosity, further solidifying the UAE’s position as the capital of humanitarian work.

3. What kind of contribution can I make to the Mothers’ Endowment campaign?

Cash contributions will be accepted to the Mothers’ Endowment campaign, in line with the endowment’s mission of providing education and capacity building opportunities to millions around the world.

4. Will there be a committee to oversee the endowment?

A committee will be created and tasked with overseeing the endowment and offering advice in relevant matters.

5. Does a contribution towards the endowment count as an ongoing charity?

Endowment is a great way to do good and make a difference. It is also one of the best types of charity, as it keeps on giving as long as the endowment is maintained by investment and operations.

6. What mechanisms are being implemented to grow the endowment and sustain its proceeds?

A committee will be created under the Mothers’ Endowment campaign, in order to oversee and invest the endowed capital in a way that achieves the highest return on investment. The committee will achieve this by focusing on feasible sectors in line with economic growth through a Sharia-compliant contemporary Islamic approach.
This committee will create the necessary processes and regulations in accordance with international best practices, opening the door for the contributions by individuals, institutions, businesses, businessmen and influential philanthropists in order to enhance the impact of the endowment fund and reach more disadvantaged groups.
The committee will work closely with relevant authorities to ensure sound auditing of the endowment. It will be responsible for annually allocating proceeds of the endowment towards fulfilling the campaign’s objective of providing education to millions of individuals.

7. How can I contact organizers of the Mothers’ Endowment campaign?

You can contact the Mothers’ Endowment campaign team through the dedicated call center on (800 9999), or via email at [email protected]

8. What are the working hours of the campaign’s call center?

The Mothers’ Endowment campaign call center welcomes calls during the holy month of Ramadan from 10 AM until 5 PM every day of the week, including weekends.

9. What are the available channels to contribute to the Mothers’ Endowment campaign?

The Mothers Endowment campaign welcomes donations through 6 official channels:
1. Through the campaign website: www.mothersfund.ae
2. via SMS
3. Via bank transfers made to the Mothers’ Fund campaign’s official bank account
4. Through the Mothers’ Endowment campaign’s dedicated call center: 8009999
5. Via DubaiNow app.
6. Via Dubai’s community contributions platform Jood “Jood.ae”

Ways to contribute:
Method #1: Online donations through the campaign’s Website:
Online donations to the Mothers’ Endowment campaign through the website www.mothersfund.ae
- One-time online donations

Method #2: Donations via SMS:
One-time donation:
Send the word “Mother” to dedicated numbers for “du” and “Etisalat by e&” users inside the UAE:
- Send “Mother” to 1034 to donate AED 10.
- Send “Mother” to 1035 to donate AED 50.
- Send “Mother” to 1036 to donate AED 100.
- Send “Mother” to 1038 to donate AED 500.

Method #3: Donations via bank transfers to “Mothers Fund Endowment” bank account:
Donations to the campaign through the official bank account as per the following details:
Bank Name: Emirates Islamic Bank
Beneficiary Bank Address: Emirates Towers, Dubai, UAE
Account #: 370-847-29092-01
IBAN #: AE79 0340 0037 0847 2909 201
Swift Code: MEBLAEAD
Currency: AED

Method #4: Donations through the Mothers’ Endowment campaign’s Call Center on 8009999
Donations can be made by calling the campaign’s dedicated call center on the number (800 9999) from 10 AM until 5 PM, every day of the week including weekends.

Method #5: Donations via the DubaiNow app
Donations can be made through the DubaiNow app, under the “Donations” tab.

Method #6: Donations via Jood.ae, the Dubai community contributions platform
Donating to the Mothers’ Endowment initiative by creating a special portfolio for institutions and individuals via the Dubai community contributions platform Jood (www.jood.ae) .
The platform allows individuals, businesses and institutions in both the private and public sectors, as well as celebrities, communities and cultural, sport and art groups to launch mini campaigns via Jood, encouraging friends, colleagues and followers to join in.

10. I faced a problem donating online, how can I contact technical support?

For technical assistance related to online donations, please contract the campaign’s call center on 800 9999.

11. I would like to make a large cash donation, but I don’t want to use a bank. What can I do?

For larger cash donations, please contact the campaign’s call center on 800 9999, and you will be aided by a dedicated team.

12. How will the proceeds of Mothers’ Endowment campaign be used?

Proceeds of the Mothers’ Endowment campaign will be used to launch education programmes in underprivileged communities around the world, or to help children and students who stopped going to school because of various crises in their countries. Conditions of target groups will be closely examined.
In partnership with various humanitarian organisations, these programmes aim to provide millions around the world with the necessary tools and skills to lead independent, dignified lives.